Nokia unveils a new logo to remind you that it no longer makes phones

Nokia, a Finnish telecom company, has updated its logo to emphasize that it no longer produces mobile phones.

According to Nokia CEO Pekka Lundmark, who spoke with Bloomberg, “In the most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about.” We want to introduce a new brand that places a significant emphasis on industrial digitalization and networks, as opposed to traditional mobile phones.

On Sunday at MWC, Nokia unveiled its new brand identity, marking the company’s first major logo overhaul in nearly 60 years. Since its inception in 1865 as a single paper mill, the business has come a long way. The B river, where the mill was established and the company got its name, was depicted as a salmon head in its initial logo.

Nokia once dominated the mobile industry, but it was unable to adapt to the smartphone era led by Apple and Google. In 2014, the company attempted to sell its mobile phone business to Microsoft, but the deal fell through.

By 2016, Microsoft had lost at least $8 billion on the acquisition and had begun to wind down its own smartphone business, which was unable to compete with Android and iOS. The Nokia mobile phone brand was sold that year to HMD Global, a new company started by former Nokia employees. Even though they are now manufactured by Foxconn subsidiary FIH Mobile, Android handsets began being sold once more under the Nokia brand.

The Verge was informed by HMD that its use of the original logo does not change as a result of Nokia’s rebrand. Lars Silberbauer, HMD’s chief marketing officer, stated, “The classic Nokia brand has an incredible history in mobile phones.” Our Nokia-branded mobile phones, such as the three new models we introduced this week—the Nokia G22, Nokia C22, and Nokia C32—continue the strong momentum associated with the traditional Nokia logo. Just a few days ago, HMD unveiled the brand-new, repairable G22, complete with the original Nokia logo.

The sale of networking equipment and the licensing of its many patents, including to mobile phone manufacturers, are two of Nokia’s current sources of revenue. The company has also been aggressively expanding into 5G, which is bolstered by restrictions on Huawei-made equipment.

“Captures Nokia as we are today, with renewed energy and commitment as pioneers of digital transformation,” Lundmark wrote in a blog post about the new logo.

Lundmark said: To reflect our current identity, we built on the legacy of the previous logo but gave it a more contemporary and digital feel. This is Nokia, but not the way the world has seen us before.

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